If Seo Marketer or individual SEO auditor faces Metrics of ranking declines in Google, that means you are on the list of “google link Spam Update” Which is rolling out from the last week of July 2021 to the First week of August 2021.
This is not the first time that google algorithm update will fluctuate the top-ranking web pages, targeting the spammy link on the website.
The release of Penguin 4.0 “Spammy link detector” Which is already rolling out on every webpage Since 2016, was the first step to detect those spammy webpages and penalize the webpage with their ranking.
But now google focuses on improving the “webpage quality guideline” to deliver the best search result to its user and this was cleared after the arrival of Google EAT (Expertise, Authoritativeness, and Trustworthiness) update
Whatever update is rolling out EAT (or ongoing “Spammy link update” the Message is clear that Now Google is focusing on the quality of content, which means we are going to see more algorithm updates for user’s quality experience.
Google link spam update is going to improve the quality of search results, Well, Now Webpage content is going to be hit by spammy link update through various conditions.
Means google want perefect decleration about particular link with attribute linked to webpage(rel=”sponsored”>) and(rel=”nofollow”>)
Link spam update Google 2021
This spam update which is rolling out from July last week will recognize and nullify those spammy link Webpage that has been linked to another irrelevant website.
Google is focusing to spy and encounter unnatural links that are making a fuss of google natural link building guidelines.
And that is the reason, why google”Link spam update” rolling to spy on those malicious, spammy, misleading links that violet Google guidelines.
After this “Link spam update” Algorithm update which is rolling out, cleared that Now google search engine focus is to provide quality content to its user.
This update will be going to hit all webpage indexed on the search console, which means it is not targeting a particular language, Update will affect all multilingual webpage globally.
According to Google, the link that doesn’t declare the appropriate value of the link linked between the two domains will be identified as a spammy link.
Google Link spam update Official announcement
According to google update, the Link linked between two domains helps google understand what type of content searchers need.
This update rollout will make the webpage content free of link “Link schemes” Black hat techniques that violet google guideline, to Know more about Google Link schemes.
Upcoming with new link spammy update 2021 reason is to send a message to the website owner to qualify outbound links appropriately that are genuine and relevant for user experience.
What websites will be affected?
Well,’ this algorithm links spammy update somehow or maybe affect all websites indexed on the search console, cause this update of algorithm going to affect the unnatural inbound link.
And directly effecting to the Affiliate link, Sponsored link, and guest post link. and google wants these links to show the attribute value of linking webpage.
It is going to be hard work to update all links according to google guidelines, but it’s necessary to save your search ranking from dropping down.
Don’t be scared this Spammy link update effect only those webpage driving visitors and redirecting to the irrelevant website which are not relevant for the user.
Well in a simple word “link spammy update” Means spying on link-building strategies that used black hat SEO techniques.
How google will penalize these website crossing link schema guidelines?
Google uses the word nullifying instead of penalized, which is going to roll out to identify those websites making a fuss of “link schemes” guidelines.
Instead of penalty google uses Nullfying word, which means Google will ignore the webpage to serve on the search result, and drop down their Web page ranking.
And it will commonly use to nullify those websites, that create an outbound link using black hat techniques Exp: Link exchange for money, reciprocating with link exchange, Use automated software or tools to create backlink and a link that pass Pagerank, etc. are under link schemes” category.
How to optimized outbound links according to google link spammy update?
Optimizing outbound links according to google’s official announcement Seems very easy but practically it is going to drive headaches for SEO experts, Individual experts and, website owners.
Cause now google is looking for qualifying link, that pass PageRank are relevant to it users.
According to the Google announcement link spammy update focus on three major outbound link integration “Affiliate link”, “guest post link” and “Sponsored post link”.
Link to the affiliate website
Google says that Monetizing a website with affiliate links to promote any product or services to make some passive income is fine.
You have to “rel” attribute values in the tag, to show google certain links relationship between the website and the linked page is the qualified link.
Update of google algorithm Affiliate link will recognize link as a sponser link or nofollow link (rel=”sponsored”>) and (rel=”nofollow”>).
Links to sponsored posts and guest posts
Sponsored posts and guest posts have Simlarites in values, and other ways to monetize websites, These types of articles written content are general ways to generate qualified backlinks.
And the post is written by a “sponsored or guest” writer and deliver to another website to promote on their website and get paid.
But time after google find out about this type of post (spreading spammy backlink through large scale article campaigns) https://developers.google.com/search/blog/2017/05/a-reminder-about-links-in-large-scale
are not relevant to users, cause these types of content intent to gain backlinks through contributing posts to other websites as guest posts and sponsored posts.
Now google already announce a “link spam update” Which is rolling out to detect and nullify those spammy link websites that violate the “link schemes” guidelines.
A site that contains a text written content “Sponsored post or guest post” provide a value to the link (rel = attribute with tag=) in a sponsored link format rel=” sponsored”>
Post is created according to the Google algorithm “link spam update” and it is not harmful to websites that gain natural qualifying links.
But for user experience, it is necessary to provide an attribute value to the (Affiliate link, Sponsored link, and guest Post) and be declared in an “attribute =rel with tag =” format.
The post will be updated for further upcoming changes.